I’ve seen the Simmons Building around the East Cal, or now the East Village, for years and have wanted to photograph it. Well, it has been around for years, since 1912 to be precise. It started life as a mattress factory and later just a warehouse. Renovations and preservation began in 2008, with a restaurant, coffee roaster and bakery now occupying the premises.
I love the signage painted on the sides of old brick buildings, and this one was no exception. Luckily there was only one business in the place for most of it’s existence, so there was no issue with painting over as occupants changed in the over one hundred years of being. I wanted the dark, stark, contrasty black and white to suggest age and to deemphasise the cars and other modern trappings in the parking lot. The “Guaranteed” in the oval graphic, to me, shouts old time!
In the best light…